According to publicly available google search data, searches for financial planning and management, mobile grocery ordering and online shopping have all seen considerable growth in the past two years . This is indicative of a larger movement towards constant connectivity and a departure from ‘the way things used to be.’
As mobile connectivity becomes more and more ubiquitous, users are becoming accustomed to fluid web platforms that run just as quickly on mobile as they do on desktop. Users are also expecting speed and optimization, and with many options available, they have the luxury of bailing on one slow site and exploring other options. According Google’s neural network — a computer system modeled on the human brain and nervous system — as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123% .
This data just exemplifies the importance of an optimized web and app platform so companies can maintain relevancy and foothold in their market. Recognizing this trend, companies have responded with more mobile friendly development. Increasing load time is one strategy to create a more mobile friendly application. The average time it takes to fully load a mobile landing page has dropped by seven seconds .
Developing faster mobile platforms and easy-to-use interfaces that are intuitive for users isn’t something companies are doing just for the heck of it. There’s a money to be had, and lots of it. In a 2020 study published by Statistica, it’s estimated that mobile apps will generate $581.9 billion worldwide in 2020 and that number is only forecasted to skyrocket to nearly double by 2023 .
Whether a company has been a player in its industry for decades or is just getting started, the time to optimize, develop, and conquer mobile connectivity is now.
 Google Data, U.S., 2018 vs. 2016.
 Google/SOASTA Research, 2017.
 Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.
Google/Ipsos, U.S., Playbook Omnibus 2019, n=1,610 U.S. online smartphone users, A18+, Jan. 2019.
Google/SOASTA Research, 2017.